The Challenge: Too few organizations provide the character-building and performance science needed for excellence under conditions of stress, pressure, and uncertainty.
The Opportunity: Science and ancient wisdom reveal how to flourish under pressure and uncertainty. We have the knowledge and tools to excel during life’s most challenging moments.





















In 2025, Peter Rea launched a nonprofit entitled Better Humans Better Performance. The organization funds scholarships for first-generation college students and provides philanthropic support to other charitable organizations.
The mission of Better Humans Better Performance is to help individuals and teams perform at a high level despite pressure and uncertainty guided by character defined as virtue.
The strategy is to understand and apply a strength-based approach to support existing priorities. The business impact of the virtues is increased engagement, enhanced teamwork, and leadership development.
Explore Better Humans Better Performance offers below:
Dive deeper into the 7 virtue framework with resources by Peter Rea, PhD.
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